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What Makes The Cornerstone Stand Out?

I like Big Truck Big RV. I enjoy his videos although, for the most part, he throws softballs. I understand why. His YouTube channel is monetized and he wants to keep his sponsors happy.

He recently did a video walkthrough of an Entegra Cornerstone. He asked the sales rep what makes a Cornerstone stand out as a premium product from Entegra.

The response? A Spartan chassis, a 605 HP Cummins engine and a collision avoidance system.

Curious.

You can get a Spartan chassis and a 605 HP Cummins engine from other builders. This is not a stand out feature in the industry.

And the following statement: “this is the only coach in our industry that has standard equipment collision avoidance.”

Hmm. Let’s verify that statement. Newmar introduced the On Guard adaptive cruise and collision mitigation system back in 2018. Standard on their high line coaches.

When asked why the Spartan chassis is such a special chassis: “they over-engineer everything they do.”

Spartan makes a good chassis. Freightliner makes a good chassis. I think both of them could make a better chassis.

It was only a few years back when Spartan was ordered to pay at least $1 million in fines to the National Highway Traffic Safety Administration for failing to launch safety recalls in a timely fashion. Between 2010 and 2014, 452 motorhomes had sway bar links that could bend or break. The defect was first identified in March 2013 but the recall did not happen until January of 2014.

Newmar recalled 600 coaches — 2017-2018 Dutch Star, 2016-2018 Mountain Aire and London Aire, and 2012-2018 Essex and King Aire — built on a Spartan Motors chassis. The ball joints on the independent front suspension modules could loosen and separate, leading to a partial loss of steering, increasing the risk of a crash.

Entegra recalled 1,727 coaches — 2012-2013 and 2015-2018 Anthem, 2013 and 2017-2018 Aspire, and 2012-2018 Cornerstone — built on a Spartan Motors chassis. The ball joints on the independent front suspension modules could loosen and separate, leading to a partial loss of steering, increasing the risk of a crash.

Over-engineered? The Rolls Royce of chassis builders? World’s best coffee?

Entegra Coach is now recalling 88 coaches — 2020 Anthem and Cornerstone — as the steering shaft bolt may have been insufficiently tightened, causing the steering wheel not to function, increasing the risk of a crash.

Anyway, you get the idea. Marketing spin without any challenge considering the Big Truck Big RV describes itself this way:

My channel is focused on providing honest, real, and credible reviews of new Pickup trucks, SUVs, RVs, and Accessories. My goal is to give my viewers a better perspective of buying as well as owning trucks and RVs.

Entegra makes a good coach and it was one of the builders that we considered when we were making our decision. However, when a sales rep starts spinning, there should be a bit more of a focus on providing an honest, real and credible review.

Or at least a disclosure at the front of the video that tells you that this is really just an ad for an Entegra Cornerstone.